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29-30 MARCH 2023 • online
- 20,000+attendees
- 60+speakers
- 160+countries
- 7+tracks
Welcome To Ad World
Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.
For two days on 29-30 March 2023, Ad World will stream 7+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
“A new standard for digital events.”
“One of the most useful can-use-it-now advertising conferences I’ve seen!”
“The event for visionary advertising ideas.”
Explore Tracks
It's like 8 Events In One
AI IN ADVERTISINGNEW!Automated Ad CreativesMastering AI PromptsAI & SEO Strategies
Create and experiment with unique content fast through AIAutomated Ad Creatives / Mastering AI Prompts / AI & SEO Strategies / Scaling AI Content / Crafting Video Scripts / Enhancing Video Ad Performance / AI & Ecommerce / AI Campaign Optimization
WHAT YOU WILL LEARN:
Your New Creative Brain: Craft Thumb-Stopping Video Ad Scripts With ChatGPT, CapCut & Descript
Transform Your Growth Experimentation Efforts With AI: The Ultimate Guide for 2023
The Future of AI & Machine Learning in Advertising: The Machines Won
Master ChatGPT Prompts & Generate Unique Content At Scale [Full Playbook]
and more!
WHO YOU WILL LEARN FROM:
Andy Gray - CEO (The Graygency)
Isabel Gan - Growth Product Manager (Unbounce)
Kasim Aslam - Founder & CEO (Solutions 8)
Filipa Canelas - Founder (Able-Academy)
plus experts from Jasper, Zapier, and more!
POWERED BY:
THE FUTURE OF ADVERTISINGRecession-Proof StrategiesMetaverse MarketingWeb3.0 Ads
Leverage advanced advertising techniques to future-proof your businessRecession-Proof Strategies / Metaverse Marketing / Web3.0 Ads / Marketing to Gen Z / Cookieless Tracking / Future Ad Tech / Creator Economy / New Marketing Channels
WHAT YOU WILL LEARN:
Ogilvy Presents: The Antidote to Apathy for Brands
Building Utility & Engagement Into Your Brand’s NFT Launch
Master the Fundamentals of Programmatic Advertising (Campaign Planning & DSPs)
Building an Integrated Media Approach for the Metaverse & Web 3.0
Future-Proof Your Business With Creative Service Subscriptions and AI
and more!
WHO YOU WILL LEARN FROM:
Antonis Kocheilas - Global CEO (Ogilvy Advertising)
Emily Basileo - Coach (500 Global VC)
Karan Saggi - Manager, Client Services (StackAdapt)
Katie Hudson - Managing Director (Futurescapes, Publicis Groupe)
Russ Perry - CEO (Design Pickle)
plus Seth Godin, and experts from Samsung, Twitter, Meta, and more!
POWERED BY:
CONTENT MARKETINGTikTok OrganicConversion CopywritingAI Copy & Creatives
Repurpose content over multiple channels to blow up conversionsTikTok Organic / Conversion Copywriting / AI Copy & Creatives / Influencer Marketing / Ad Copywriting Recipes / Persuasion Hacks / Content Distribution Channels / SEO Frameworks
WHAT YOU WILL LEARN:
Dominate Social Platforms With Omni-Channel Content Frameworks
Grab Your Audience’s Attention With Zero-Click Content (New Framework)
Rank Faster Than Traditional SEO Articles With This Templated Content
TikTok for Brands: The Ultimate Growth Guide for 2023
and more!
WHO YOU WILL LEARN FROM:
Alex Cattoni - Founder (The Copy Posse)
Amanda Natividad - VP Marketing (SparkToro)
Dale Bertrand - President (Fire&Spark)
Sofia Hernandez - Global Head of Business Marketing (TikTok)
plus experts from Semrush, Spotify, Google, and more!
POWERED BY:
BRAND BUILDINGCommunity BuildingBrand StorytellingEcommerce Marketing
Build an irresistible and memorable brandCommunity Building / Brand Storytelling / Ecommerce Marketing / Subscriptions & Loyalty / Personal Branding / Audience Growth / Maximizing CLTV / Building Customer Avatars
WHAT YOU WILL LEARN:
Leveraging LinkedIn to Build a Personal Brand That Converts for You & Your Company
The Science Behind Going Viral on Social Media (60B Views Case Study)
Drive Traffic and Revenue at Scale With PR and Affiliate Marketing
Build a Powerful Brand While Avoiding Cancel Culture [2023 Guide]
and more!
WHO YOU WILL LEARN FROM:
Kyle Peters - Growth Hacker, Innovation & Strategy (Nestle)
Brendan Kane - Founder & CEO (Hook Point LLC)
Amanda Goetz - Founder (House of Wise)
Lauren Kleinman - Founder & CEO (Dreamday) and Co-Founder (The Quality Edit)
Ian Maskell - Global Marketing VP (Accenture)
plus experts from Reddit, Thrasio, and more!
POWERED BY:
AD CREATIVESTikTok AdsPerformance UGCVideo Ads
Refresh your ad creatives and 5X ROITikTok Ads / Performance UGC / Video Ads / Data-Driven Creatives / Thumbstopping Hooks / Ad Fatigue Hacks / Concept Creation Strategies / Dynamic Ad Creatives
WHAT YOU WILL LEARN:
Optimize Your Ads Flywheel With 23 Fresh Content Angles ($13M in 3 Months Case Study)
5X Your Meta + TikTok Ads ROI in 12 Weeks With a Simple, 4-Step Ad Creative Process
Convert the Customers of Tomorrow: The 5 Big Creative Trends
TV & ATL Marketing: The Secret Performance Channel for DTC
The Anatomy of Unskippable Short-Form Video Ads That Generate Revenue
The Power of Micro-Influencers: How To Drive Ad Performance and Generate Evergreen UGC
and more!
WHO YOU WILL LEARN FROM:
Alex Fedotoff - CEO (D2C Brands)
Anvar Jabirov - CEO (Creative Flywheel)
Catherine Oddenino - Marketing Manager, Measurement Solutions (Meta)
Greg Schwartz - Independent Consultant (Household)
Robert Katai - Marketing Communication Manager (Creatopy)
Manana Papiashvili (Insense)
and more!
POWERED BY:
MEDIA BUYINGMetaGoogleTikTok Ads
Beat the recession and build an $11M Funnel with advanced Media Buying strategiesMeta / Google / TikTok Ads / Lead Gen Strategies / Attribution & Tracking / Campaign Scaling Strategies / Audience Targeting Strategies / YouTube Ads Mastery / Campaign Setup Blueprints / Performance Max Campaigns
WHAT YOU WILL LEARN:
Recession-Proof Ad Spend Strategies for 2023 and Beyond (With Proven Case Studies)
Scale to $1.2M With 7 Unconventional Social Media Lead Gen Strategies
The Inner Workings of an $11 Million Dollar Funnel Revealed
Meta Ads Manual: Drive Down Lead Costs, Start 500+ Warm Conversations, and Avoid Ad Fatigue
and more!
WHO YOU WILL LEARN FROM:
Jaleh Rezaei - CEO (Mutiny)
Judy Sahay - CEO & Managing Director (Crowd Media)
Martin Kocandrle - COO (VirtualAd)
Jason Hunt - CMO (Merged Media)
plus experts from Google, Amazon, and more!
CONVERSION OPTIMIZATIONFunnel BlueprintsCRO HacksMastering GA4
Funnel Blueprints / CRO Hacks / Mastering GA4 / UX Optimization / First-Party Data / Traffic Source Optimization / Content Personalization / Funnel Events Tracking
WHAT YOU WILL LEARN:
10X Your Agency in 1 Year Through Niching Down and Offer Creation
Using First-Party Data on Ad Platforms to Boost Conversions
Turbocharge Your Paid Ads With This 6-Step Funnel and Landing Page Blueprint
Lessons From Running a $100M Conversion Rate Optimization Program
The 6-Part Anatomy of High-Converting DTC Product Pages
and more!
WHO YOU WILL LEARN FROM:
Aaron J. Nosbisch - CEO (Lucyd)
Cory Crapes - Co-Founder (RAEK)
Carl Weische - CEO (Accelerated)
David Mausolf - Founder (Apex Growth)
Oliver Kenyon - Co-Founder (ConversionWise)
plus Rand Fishkin and more!
EMAIL & SMS MARKETINGBuilding NewslettersMaster AutomationsRetention Strategies
Maximize CLTV with SMS, WhatsApp and Email automationsBuilding Newsletters / Master Automations / Retention Strategies / Email & SMS Campaigns / Audience Segmentation / Lifecyle Marketing / RFM (Recency, Frequency, Monetary) / Subject Lines Mastery
WHAT YOU WILL LEARN:
Explode Your Conversions With WhatsApp Campaigns
Boost Retention and Generate More Leads With 6 Proven Email Strategies
Turn SMS Marketing Into a Money-Making Machine With Cart Recovery and Engagement Boosters
Tap Into a Trillion-Dollar Industry With This SMS Marketing Playbook (+Brand Case Studies)
and more!
WHO YOU WILL LEARN FROM:
Melanie Balke - CEO (The Email Marketers)
Jess Vassallo - Founder & Head of Growth (Evocative Media)
Kelsey Stevenson - Chief Product Officer (Bitly)
plus experts from Mailchimp, and more!
POWERED BY:
ad world 2023 speakers
An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.
Seth Godin
Marketing Visionary & Founder, Akimbo
THE FUTURE OF ADVERTISING TRACK
DESCRIPTION
Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.
Antonis Kocheilas
Global CEO, Ogilvy Advertising
THE FUTURE OF ADVERTISING TRACK
DESCRIPTION
Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.
Sofia Hernandez
Global Head of Business Marketing, TikTok
CONTENT MARKETING TRACK
DESCRIPTION
Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.
Catherine Oddenino
Marketing Manager, Measurement Solutions, Meta
AD CREATIVES TRACK
DESCRIPTION
Catherine works in Meta’s Measurement Solutions Marketing group, developing content and helping to determine research priorities. Catherine has over 20 years’ experience working as a marketing, ad sales and business development executive for media companies. She was a founding member of the New Products Group at Turner Broadcasting, launching several new products and media brands and led business development for the digital food, home and travel brands at Time Inc, including Real Simple, Cooking Light and Sunset. She also founded and ran her own ice cream company, Luca & Bosco in NYC for 4 years.
Darshan Kantak
Vice President of Product Management, Google
MEDIA BUYING TRACK
DESCRIPTION
Darshan oversees product development for Search, Shopping and Discovery ads.
Darshan’s team is responsible for Google Search and Retail Ads automation solutions, allowing advertisers to build durable and long-term marketing strategies. His team also oversees Google's ads quality and ads relevance work.
Kantak has been working in Digital Advertising product management for 14 years. He is an expert in designing and managing large scale Ads Serving and Revenue teams and is passionate about improving ad relevance.
Gregory Owens
Managing Director for Europe & Growth Markets, Twitter
THE FUTURE OF ADVERTISING TRACK
DESCRIPTION
Greg has been leading digital businesses and sales organizations for over 15 years and is currently the Managing Director of Europe and Growth Markets at Twitter. Greg joined Twitter in 2016 leading a multi-market sales force in EMEA focused on helping advertisers and partners to successfully leverage Twitter’s platform. He went on to establish the Twitter performance ads hub in EMEA which specializes in key verticals of Finance, Gaming, Digital Natives and Mobile Apps. Prior to Twitter, Greg has led digital business through turnarounds, transformations and acquisitions at Saongroup and Independent News & Media.
Emily Hotz
Director of Video & Sales Development Managers, Google
CONTENT MARKETING TRACK
DESCRIPTION
As Director of Video and Sales Development Managers, Emily leads teams focused on industry marketing and video advertising solutions for top retailers in the US.
She partners with clients to use creative, data, and technology to make meaningful consumer connections and drive business results. Prior to this role, Emily led a team of Video Specialists, where she helped deliver transformational partnerships and fuel full-funnel growth for performance focused advertisers.
In her twelve years at Google, Emily has held a variety of roles contributing to the growth of Google Chicago and the Global Business organization.
Before Google, Emily was a Management Consultant with Accenture, leading Change Management projects in the Energy Sector. She began her career working on Broadway on the marketing team for a Not for Profit theater. Emily lives on the South Side of Chicago with her husband and 3 children.
Jimmie Stone
VP, Head of Creative Shop, North America, Meta
THE FUTURE OF ADVERTISING TRACK
DESCRIPTION
Jimmie Stone is a creative leader and cultural gardener who has worked for over 20 years to connect brands and consumers through purpose-driven creative work.
Today, Jimmie is the VP, Head of CS for Meta where he oversees the region to inspire brands and agencies to use the power of the Meta platform.
He recently joined from Edelman where he was the Chief Creative Officer NY & U.S. Head of Creative, and a driving force behind the creative 10 years shift of the world’s leading independent agency, responsible for the growth of Edelman’s creative content offering, including building an experiential design group, and best-in-class creative studio and video production team.
Timo Pelz
VP of Business Marketing, Reddit
BRAND BUILDING TRACK
DESCRIPTION
Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.
Sarah (Larsen) Tobin
VP of Integrated Marketing, Samsung Electronics
THE FUTURE OF ADVERTISING TRACK
DESCRIPTION
Sarah Larsen leads the Integrated Marketing team for Samsung Home Entertainment and is responsible for building our brand with our consumers and customers across the US.
Her extensive knowledge of the latest and greatest in innovative marketing and especially digital activations paired with her deep expertise with partnerships, experiential and influencer programs has led to numerous sales-driving and award-winning campaigns.
Prior to joining Samsung, Sarah held leadership roles in several global marketing agencies such as Edelman and Ogilvy, working with globally renowned CPG, consumer electronics brands and retailer brands which provided her with a well-rounded view of the marketing landscape.
An avid trends spotter, Sarah spends her free time consuming all things culture related, though her two teenage daughters frequently inform her what is actually cool. She is passionate about the culinary arts, home décor, fashion, entertainment and even picked up mixology while quarantining. Sarah’s husband is from Ireland so she is able to satisfy her travel bug with lots of trips back and forth.
Past Speakers
Seth Godin
Marketing Visionary & Founder, Akimbo
DESCRIPTION
Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.
Ryan Deiss
Founder & CEO, DigitalMarketer
DESCRIPTION
Ryan Deiss is the Founder and CEO of The Scalable Company, DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. He is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He is also the Founder and Host of "The Traffic & Conversion Summit", the largest digital marketing conversion conference in North America. Ryan is a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.
Danisha Lomax
EVP/Head of Client Inclusivity & Impact, Digitas North America
DESCRIPTION
As SVP/National Paid Social Lead & Head of Media (West Coast) at Digitas, Danisha Lomax takes pride in developing programs that focus on authenticity, cultural impact, and advocacy for women of color. With over a decade of experience in media, Danisha is a master at her craft, but her deep knowledge of social platforms is just the tip of the iceberg.
At Digitas, Danisha oversees a team of social experts who create scalable, holistic end-to-end activations for the agency and its clients. She helps clients expand their use-cases for social, with an authentic audience and culture-first strategy. Her approach has won her multiple awards including CampaignUS Media Planner of the Year (2021) Chief Marketer's Market like a Mother award (2021) and Cynopsis Top Women in Media (2020), among others. Additionally, she is a sought-after thought leader and speaker. She's written industry articles related to Facebook's shift to stories, inclusivity in Instagram stories, Snapchat going premium, and year-over-year social trends in various high-caliber trade and industry publications.
Nik Sharma
CEO, HOOX.co
DESCRIPTION
Nik Sharma is widely known as “The DTC Guy”, a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Cometeer, Roc Nation, GXVE Beauty, Caraway Home, Haus and more.
Prior to entering the world of eCommerce, Nik worked on social media strategy for A-list celebrities including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution as well as increase fan interaction and engagement for the purpose of driving album sales.
Jorie Waterman
Industry Manager, Ecommerce, Meta
DESCRIPTION
Jorie Waterman joined Facebook in 2019 as an Industry Manager leading several of Facebook’s largest global clients. She came to Facebook with over twenty years of experience connecting consumers and businesses online - learning from her work as CMO of Redbubble, VP of Internet Marketing at Shutterfly, Head of Performance Channels at eBay Enterprise, Head of Global Search at McCann Worldgroup, Product Planner at Microsoft and more.
Over the past 10 years, she has had a deep focus on performance marketing with some of the most sizable product catalogs online.
She graduated from Harvard with a degree in Comparative Religion, lived for a year and a half in a Buddhist monastery and grew up around the world.
Alex Hormozi
Managing Partner, Acquisition.com
DESCRIPTION
Alex Hormozi is an American entrepreneur, investor, and philanthropist. By the age of 32, Alex and his wife Leila’s portfolio of companies crossed $85M per year in revenue spanning: brick & mortar service, licensing, education, SAAS, and e-commerce. He is widely considered growth & monetization expert and is a guest contributor on Forbes & Entrepreneur. He and his wife now spend their time investing in founder-led service-based businesses to help them scale & multiply profits. They also donate millions to advancing equal access to education in underprivileged communities.
Molly Pittman
CEO, Smart Marketer
DESCRIPTION
Molly Pittman is fascinated by marketing and committed to helping entrepreneurs build lives and careers they love. In 2012, Molly left her bartending job in Kentucky to become an intern at DigitalMarketer. In just four years, she became the company's Vice President, overseeing $100 million in ad spend during her career to date, co-hosting the Perpetual Traffic Podcast, and mentoring over 10,000 business owners. Two years later, in 2017, she walked away from her "dream job" to ride the crazy rollercoaster of entrepreneurship. She currently serves as the CEO of Smart Marketer. In her free time, she leads the growth and funding efforts for a homeless animal shelter in Kentucky.
Ezra Firestone
CEO, BOOM! by Cindy Joseph & Zipify Apps and Founder, Smart Marketer
DESCRIPTION
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $165.5 million in the past 5 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 143 employees while traveling the world educating business owners on how to build brands with integrity and purpose. In 2021 Ezra purchased oVertone Color an 8-figure Ecommerce brand and Most recently in 2022, Ezra partnered with Shopify to update their premier course on Facebook advertising.
Sofia Hernandez
Global Head of Business Marketing, TikTok
DESCRIPTION
Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.
Michael Burke
Managing Director, Branded Apparel & Durables, Google
DESCRIPTION
As Google’s Managing Director of Luxury, Branded Apparel & Durables, Michael Burke leads a sales team responsible for driving business growth for many of the world's largest, most loved brands and agencies.
In his nearly two decades at Google, he's enjoyed a front row seat to the future of commerce and marketing. Digital media, consumer privacy, AI, and seamless omnichannel engagement are the hottest trends in retail, and Michael and his team are actively supporting hundreds of brands in their own unique digital transformations.
Leveraging deep consumer insights, they are also delivering world-class digital marketing strategies and solutions to help brands engage and acquire high-value customers.
Michael has built and led high-performing teams across several industries and product areas. Prior to focusing on Brand Manufacturers, Michael managed teams in Retail and Consumer Electronics, and led business development for Google Checkout. During a year-long exit from Google, he also led business development at Clickable, a VC-backed, growth stage start-up acquired by Syncapse.
Michael is a frequent content publisher and industry speaker at events such as the Vogue Business Summit, Digiday Publishing Summit, and Ecom World. His expertise covers topics ranging from the evolving retail landscape and growth of digital goods, to the application of AI in retail and marketing.
Marc Lefkowitz
Director of Partner Development APAC, YouTube
DESCRIPTION
Marc Lefkowitz leads the scaled partnerships team for YouTube APAC. His team is responsible for managing large and strategic creators, artists, labels, enterprises, and media companies across the region. The team delivers exceptional management experiences to help their partners optimize and expand their YouTube businesses and create a positive and lasting impact on the world.
Prior to leading the Partner Development team in APAC, he managed several technical partnerships teams at Google, was a Senior Product Manager, and a Senior Software Development Lead at various companies throughout his 20 years of experience.
Marc has an MBA from the Haas School of Business at UC Berkeley and a BS in Computer Science from the University of Massachusetts, Amherst.
Raja Rajamannar
Chief Marketing & Communications Officer, Mastercard & Author of Quantum Marketing
DESCRIPTION
Raja Rajamannar is responsible for successfully leading Mastercard’s marketing transformation, including developing its Priceless experiential platforms and the creation and deployment of cutting-edge marketing-led business models. He oversaw the successful evolution of the brand’s identity, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic architecture. Raja serves as President of the World Federation of Advertisers, is among Business Insider’s Top 25 World’s Most Innovative CMOs, Forbes World’s Most Influential CMOs, Adweek’s most tech savvy CMOs and ANA Educational Foundation’s Marketer of the Year. He is the author of the Wall Street Journal best-selling book, Quantum Marketing.
Michelle Crossan-Matos
CMO, Samsung Electronics America
DESCRIPTION
Michelle Crossan-Matos is the Chief Marketing Officer at Samsung Electronics America. In this role, she is responsible for leading the Company’s U.S. consumer and B2B marketing strategy, positioning Samsung as a global leader in technology and helping to drive profitable revenue growth. Prior to her CMO position, she was Senior Vice President of Corporate Strategy, Innovation & Transformation at Samsung, where she oversaw overall corporate strategy, innovation, transformation, and new business incubation. Before Samsung, she served as CMO for Vertu, a British manufacturer and retailer of luxury mobile phones, and held global and regional brand leadership roles at Proctor & Gamble.
Jake Bailey
Head of Industry, Digital Disruptors, Meta
DESCRIPTION
Jake Bailey is Facebook’s Head of Industry for Disruptors, a group of high-growth digitally-native companies that are changing their respective industries. Jake joined Facebook from Wish Shopping, where he built their North American & European Business development groups, along with launching their merchant advertising platform.
He has worked with ecommerce companies all over the world and technology startups for the past 15 years, including running all paid advertising and international business for Overstock.com.
Kaitee Daley
Vice President, Social Media, ESPN
DESCRIPTION
Kaitee Daley is the Vice President of Social Media at ESPN. In this role, she leads a team of talented social media specialists and designers that power the most followed and engaged brand in all of sports. In 2021, ESPN Social generated over 4.7 billion engagements, a 75% increase vs. 2019 totals. Daley’s responsibilities include strategic oversight of all social content published across Instagram, TikTok, Twitter, and Facebook, as well as the production of rolling shows on Snapchat and the team of specialists that collaborate with ESPN talent on social optimization.
Roman King
Creative Director, WNBA
DESCRIPTION
Roman King is the Creative Director for the Women's National Basketball Association (WNBA), with over a decade of experience in marketing and editorial. Since 2019, he has spearheaded all creative efforts emanating from the WNBA, including television advertising, design, content, storytelling, branding, and experiential. Some of his accomplishments for the WNBA include launching the league's 2019 rebrand, their 25th-anniversary campaign 'Count It' in 2021, and the league's first-ever short-film We Are The W in 2022.
Adweek recognized Roman in 2022 as an LGBTQ+ changemaker in marketing and advertising as one of their annual Pride Stars.
His prior experiences include creative and design leadership roles at Rolling Stone, Philadelphia magazine, and Condé Nast. He is also an alumnus of Yale School of Management's Business Perspectives for Creative Leaders program.
Rose Jia
Head of Growth Marketing, Amazon Grocery
DESCRIPTION
Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.
Ann Piper
Head of Client Partnerships, Spotify
DESCRIPTION
Ann Piper joined Spotify in July 2017 and currently holds the position of Head of Client Partnerships leading the US Vertical team. She oversees 8 Categories helping to drive over $500M in revenue. Prior to joining the global audio streaming platform, Ann spent six years at AOL where she ran the Retail/CPG team for the West Coast. She has extensive experience in the media industry with roles at CBS MarketWatch, Red Herring and Hearst Magazines. Ann holds a bachelor’s degree in Business Management from Loyola Marymount University. She enjoys outdoor hiking, traveling to new places, and spending time with her husband, James, and two sons, Jeffrey and Jack.
Sam Oh
VP of Marketing, Ahrefs
DESCRIPTION
Sam Oh is VP of Marketing at Ahrefs, an industry leading SEO software provider. He has grown Ahrefs' YouTube channel to one of the largest in their industry, leading to over 15 million views and tens of thousands of new users. Prior to his work at Ahrefs, he co-led a successful digital marketing agency and had three businesses acquired. Sam has spoken at conferences worldwide and is a frequent guest on marketing podcasts.
THE ONLINE ADVERTISING EVENT OF THE YEAR
A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE
LEARNING
LEARNING
Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.
Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing's hottest topics.
NETWORKING
NETWORKING
The networking event of the year: Meet the industry elite, network with 50,000 marketers, advertisers, ecommerce brands, entrepreneurs and founders.
You will get to experience:
- Live Speaker Q&A Sessions: Get your questions answered by the experts
- [NEW] Live Networking Mixers: Niche networking with likeminded people that have solutions to problems you’re looking to solve.
- 1-on-1 networking: Ad World’s Smart-Match algorithm will help you discover people that can move the needle for your business.
LEAD GENERATION
LEAD GENERATION
Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.
Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.
CAREER DEVELOPMENT
CAREER DEVELOPMENT
Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:
- A “Certified Ad World 2022 Attendee” badge for your website, email signature, and LinkedIn profile
- A printable digital certificate
- Recognition as a “Certified Ad World 2022 Attendee”
- Up to 24 CE Credits* towards your recertification as an IAB Certified Professional
*1 CE credit per 1 hour of content. Required: upload proof of session attendance.
THE AD WORLD COMMUNITY
Thank you for joining the
Ad World community
There’s a couple of quick steps we need you
to take to improve your Ad World experience:
Check your inbox (or spam folder) for our Welcome email and follow the steps to confirm your email so you don’t miss our most important updates.
Complete your interests in the form below to help us send curated content that is relevant to you.
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This information will help us deliver content that you’re interested in. Your information won’t be shared with any third parties.