Dominate this Black Friday
Cyber Monday 2024
With 9 Killer Lessons
Learn from Jackson Blackledge, Filippo Caroli & 8 ecommerce experts
as they teach you how to prepare and execute their secret
BFCM strategies to make this your biggest sales event ever! Exclusively on Ad World Prime.
Learn from Jackson Blackledge, Filippo Caroli & 8 ecommerce experts
as they teach you how to prepare and execute their secret
BFCM strategies to make this your biggest sales event ever! Exclusively on Ad World Prime.
“Information and knowledge you can apply today.”
- 150,000+150k+members since 2020
- 400+expert speakers
- 246+hours of lessons
- 20+hottest topics
Access the BFCM 2024 Playlist from 29 Aug
(& 400+ more sessions right now) on Ad World Prime
Prepare to elevate your e-commerce game with "Black Friday Domination: The Ultimate Google & YouTube Ads Blueprint." Featuring industry experts Jackson and Filippo, this masterclass provides the ultimate playbook for conquering Black Friday and Cyber Monday with Google and YouTube Ads. Learn the essentials of optimizing Google Ads, including the importance of BFCM for e-commerce success and preparing your ads for peak performance. Discover the power of scheduled extensions and using BFCM references in Shopping ads.
Master the nuances between sale price and price drop strategies, and set up various extensions like Promo, Sitelink, and Price. Key takeaways include studying last year's performance, leveraging retargeting, and setting up demand generation campaigns. Learn to target competitor BFCM traffic, create viral social campaigns, and adjust for seasonality.
Jackson’s journey from a teenage e-commerce entrepreneur to founding Echelonn gives him unparalleled insight into scaling DTC brands. Filippo, with his extensive Google Ads background, brings insider knowledge from his time at Google and DataFeedWatch. Together, they will equip you with the strategies to dominate this Black Friday and Cyber Monday.
Secure your front-row seat now!What You Will Learn From Jackson Blackledge & Filippo Caroli
- 1.
The ultimate playbook for conquering Black Friday and Cyber Monday with Google and YouTube Ads
- 2.
The power of scheduled extensions and using BFCM references in Shopping ads
- 3.
How to target competitor BFCM traffic and adjust for seasonality
- 4.
Plus 8 other killer sessions to dominate BFCM
Meet Your Instructors
Meet Your Instructors
Jackson’s began in the e-commerce industry at 16 to the founding of Echelonn, his journey has been marked by incredible growth. Having owned, scaled, and exited several e-commerce brands, he understands the industry's nuances from both the brand and agency perspective. This unique insight led him to create Echelonn, a marketing firm designed to help the best DTC brands scale to new revenue heights.
With over 8 years of experience in Google Ads, Filippo began his career at Google itself. Where he quickly became a top performer and trainer for over 200 new hires and Google Ads consultants. After spending two years at DataFeedWatch, he used his technical expertise as a Product Trainer and Consultant, further learning the inner workings of Google's Merchant Center and Product Feed Optimization. Filippo’s leadership and innovative thinking have been instrumental in bringing his insider knowledge into Echelonn.
Exclusively on Ad World Prime from 29 Aug
Instantly access 500+
masterclasses
Hyper-focused masterclasses
20-60 minute masterclasses with 5+ key takeaways per session.
Most popular masterclasses from your favorite events
Masterclasses curated from recent Ad World, Ecom World & Affiliate World events so you stay ahead of the curve of what's working
Unlimited access to 500+ masterclasses
Proven frameworks & masterclass slides
Join 10,000+ strong community
New masterclasses added every week
“Amazing content”
“Visionary advertising ideas.”
“Mandatory”
Instant Access to
500+ Masterclasses
🔥 MOST WATCHED
🎉 NEW
👀 COMING SOON
How Ad World Prime Works
Learn
Get proven growth strategies from the world's top marketers to light a fire in your belly.
"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."
Troy Osinoff
JUICE
Apply
Implement learnings and watch as your CPAs and CPLs drop and ROAS increases.
"Ad World affected our business massively. From one day to another we reduced the lead cost by 50% and also increased the lead quality by minimum 100%. This changed everything for us. We know now exactly what our next steps are and how we can target our dream customers. Thank you!"
Simon Frick
E&M Unternehmensberatung GmbH
Stay Updated
New masterclasses added every week so you know what’s working in 2025.
"As a Marketing manager, it has opened me up to new ideas and concepts to try in my own marketing strategies that I would otherwise not have discovered."Sebastien Saitta
Director Of Marketing And Public Relations, Blue Zones Project
Connect
Be part of an advertising community that supports and wants to connect with you.
“Ad World is a convenient way to sharpen my skills and connect with great people in the industry."Ashley Laabs
Content Strategist and Copywriter
Develop
Earn IAB Certified Professional’s Continuing Education Credits for content you consume.
“Ad World is such a streamlined process for career development. It's the best of the best gathered in one place! I can't rate it enough."Sarah Carr
Founder, Titanium22
The Ad World Community
Join
Ad World Prime Now
Become a stronger marketer by learning from the best in the business.
7 Day Money Back Guarantee: If Ad World Prime isn’t for you,
we’ll refund in full within the first 7 days starting from date of purchase!
What you get:
EXCLUSIVE REPLAYS: From The #1 Performance Marketing Event - Affiliate World Conference
Weekly new released masterclasses
500+ masterclass speeches, panels and interviews
20+ topics spanning the industry’s biggest trends
Access speaker resources & slides
Access the exclusive Ad World Community Group
Super Early Bird Ticket Access to future Ad World & Affiliate World events (save $500+)
12 months for the price of 6 (for Yearly members only)
monthly Membership
Save $480 per year!
$47
/ month $99
Quarterly Membership
Save $720 per year!
$31
/ month $99
yearly Membership
Save $840 per year!
$23
/ month $99
🚀 Become a better marketer for less than $1 Per Day:
People spend $40,000+ on degrees that don’t prepare them for the real world or current industry trends. Instead, for less than $1 a day, you can access Ad World’s full library of masterclasses, packed with strategies, frameworks, and tips you can apply to any marketing role or use to launch your next business venture.
7 Day Money Back Guarantee:
If Ad World Prime isn't for you, we’ll refund in full within your first seven days!
