Unlock CRO Growth Secrets with Ali DeMocker's Masterclass

Increase your Conversion Rates with Ali DeMocker's in-depth 30-minute masterclass, exclusively on Ad World Pro.

Ali DeMocker

Increase your Conversion Rates with Ali DeMocker's in-depth 30-minute masterclass, exclusively on Ad World Pro.

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Join the CRO Masterclass

(& 400+ more sessions) on Ad World Pro

Are your conversion rates not hitting the mark? Ali DeMocker's masterclass is here to help. As the Senior Director of CRO at Thesis Testing, Ali has a wealth of knowledge to share. Learn how to optimize landing pages, tailor templates for ad platforms, and test for maximum lift. Ali's strategies have benefited over 50 brands, and now they're available to you. Don't let this opportunity to elevate your CRO skills pass you by.

What you will learn

  • 1.

    Identifying High-Impact Areas: use analytics tools to identify the highest impact areas for optimization based on source, medium, and landing page.

  • 2.

    Broad VS Channel-Specific Approach: understand the importance of creating channel-specific pages and tailoring your template to work best for specific ad platforms.

  • 3.

    Testing Cadence: learn how to test for directional time-based learnings, typically within a two to four-week time period.

  • 4.

    Focus on Optimization Themes: focus on themes instead of micro-optimizations to get the biggest lift from your testing.

  • 5.

    Creating Effective Quizzes: get insights on how to create effective quizzes for landing pages, including tips on compelling hero combinations, low friction questions, and easy form captures.

  • 6.

    Building Trust: learn how to best leverage social proof to improve conversion rates.

Meet Your Instructor

Meet Your Instructor

Ali DeMocker

Ali DeMocker is the Senior Director of CRO at Thesis Testing, a leading Growth agency that helps brands scale. She currently leads the CRO team, whose focus is building landing pages for paid acquisition. Her background in Paid Search and Paid Social helps her understand what works well for these channels and gives her a unique, growth-driven approach to conversion rate optimization. Ali has provided strategy to over 50 brands, varying in size and vertical.
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