Turn Instagram DMs into Your Ultimate Conversion Tool

Learn the Secrets to Grabbing Attention and Maximizing Conversions

Elissa O'Dell

Learn the Secrets to Grabbing Attention and Maximizing Conversions

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Discover the untapped potential of Instagram DMs with Elissa O’Dell’s masterclass.

Join Shorty Award-winning chat marketing expert Elissa O’Dell as she unveils the power of Instagram Direct (DMs). Discover how to captivate your audience and outpace your competition without battling the algorithm.

What You Will Learn

  • 1.

    Master the Power of Instagram DMs: Discover how to transform DMs into a high-engagement, high-conversion channel.

  • 2.

    Leverage DM Automation: Learn to automate conversations, turning interactions into seamless lead generation and conversion opportunities.

  • 3.

    Create Engaging Experiences: Create interactive experiences like giveaways, product drops, and educational sessions to captivate your audience.

  • 4.

    Optimize Your Social Selling Strategy: Integrate DMs into your CRM, qualify leads, and enhance your social selling approach for higher ROI.

  • 5.

    Personalize Audience Interaction: Use concise, friendly, human-like communication to build trust and foster relationships.

  • 6.

    Unlock Advanced Features: Utilize text, video, CTAs, product recommendations, and more within DMs to engage your audience effectively.

  • 7.

    Enhance Retargeting and Reengagement: Implement strategies to track, retarget, and reengage your audience effortlessly.

  • 8.

    Choose the Right Tools and Partners: Identify whether to use third-party software or hire experts to maximize your DM marketing potential.

  • 9.

    Evaluate and Innovate: Continuously test and refine your DM strategies based on audience behavior and industry trends.

Meet Your Instructors

Meet Your Instructors

Elissa O'Dell

Elissa is a two-time founder and CEO of Huxly, a Shorty Award-winning chat marketing agency. Elissa and her co-founder, Mia Pokriekfa, have been working in chat since 2017, helping brands utilize interactive channels to cut through digital noise while scaling impact and revenue. With Huxly, brands have experienced an average of 5 minutes' time spent and a 34% CTR with audiences on Instagram DMs. Elissa previously worked on the social activism campaign, Kony2012, receiving 120 million views on a YouTube documentary while raising millions of dollars. She went on to build one of the first mental health startups targeting millennials with educational courses and resources.
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