The A-Z Guide for Working with Content Creators with Lauren Schwartz

Learn the process for collaborating with creators to get fresh ad content to drive sales

Lauren Schwartz

Learn the process for collaborating with creators to get fresh ad content to drive sales

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Join the Creator Collab Masterclass

(& 400+ more sessions) on Ad World Pro

Need to work with content creators? Not sure where to start? Lauren Schwartz has got you covered. She'll show you the three key phases of working with content creators - where to find them, how to craft briefs to get the exact results you want, and ways to draft contracts to ensure quality work and commitment.

What you will learn

  • 1.

    Content Strategy: Integrate content creators into a broader marketing strategy, considering budget, content type, and creator experience.

  • 2.

    Content Creator Identification: Distinguish between content creators and influencers, understanding their unique roles and benefits.

  • 3.

    Content Creator Evaluation: Evaluate content creators based on their interaction with their audience, lighting quality, and how they present products.

  • 4.

    Platform Navigation: Develop proficiency in using various platforms to source content creators, from paid platforms to organic community outreach.

  • 5.

    Brief Development: Create a detailed brief that provides content creators with clear guidelines, brand do's and don'ts, and specific deliverables.

  • 6.

    Contract Crafting: Draft comprehensive contracts that cover essential aspects like deliverables, publicity rights, reshoots, and other important terms.

  • 7.

    Editing and Deliverables: Learn the nuances of specifying the format, length, and style of content required.

Meet Your Instructor

Meet Your Instructor

Lauren Schwartz

Meet Lauren Schwartz, a designer from Southern California who has worked within the ecommerce industry for over 15 years. Through her creative experience she has become a thought leader in creating profitable creative strategies and creatives for top eCommerce brands.
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