


The A-Z Guide for Working with Content Creators with Lauren Schwartz
Learn the process for collaborating with creators to get fresh ad content to drive sales
Learn the process for collaborating with creators to get fresh ad content to drive sales
“Information and knowledge you can apply today.”
























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Join the Creator Collab Masterclass
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What you will learn

- 1.
Content Strategy: Integrate content creators into a broader marketing strategy, considering budget, content type, and creator experience.
- 2.
Content Creator Identification: Distinguish between content creators and influencers, understanding their unique roles and benefits.
- 3.
Content Creator Evaluation: Evaluate content creators based on their interaction with their audience, lighting quality, and how they present products.
- 4.
Platform Navigation: Develop proficiency in using various platforms to source content creators, from paid platforms to organic community outreach.
- 5.
Brief Development: Create a detailed brief that provides content creators with clear guidelines, brand do's and don'ts, and specific deliverables.
- 6.
Contract Crafting: Draft comprehensive contracts that cover essential aspects like deliverables, publicity rights, reshoots, and other important terms.
- 7.
Editing and Deliverables: Learn the nuances of specifying the format, length, and style of content required.
Meet Your Instructor


Meet Your Instructor
Lauren Schwartz
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