Master Ad Creative Optimization with Will Perry's Masterclass
Unlock the secrets of high-converting ad creatives and learn how to maximize ROI and scalability
Unlock the secrets of high-converting ad creatives and learn how to maximize ROI and scalability
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- 1.
Scroll Frame Optimization: optimize the elements of an ad that are visible in the initial view to maximize engagement and conversions.
- 2.
The Big Five Creative Tests: a set of tests designed to optimize different elements of an ad creative.
- 3.
Ad Variable Isolation: learn the importance of isolating variables when testing ad creatives to gain clarity on what elements are working or not working in an ad.
- 4.
Levels of Awareness: match your messaging to the awareness level of your target audience to improve ad effectiveness.
- 5.
Four Phase Testing Framework: a structured approach to testing and optimizing ad creatives.
- 6.
Optimizing Text Overlay Headlines: optimize this element to capture attention.
- 7.
Optimizing Video Thumbnails: learn how to properly A/B test different video thumbnails to improve engagement and click-through rates.
Meet Your Instructor
Meet Your Instructor
Will Perry
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